Why Gains?

We help select sport and entertainment organizations transform their business through innovation. We work from the inner tribe to the fan because we have played at the highest levels and cheered around the globe. We work on both the commercial and performance side of the game because technology unifies our industry.

Sport is our passion, innovation is our business.  


What We Do

We are an innovation firm. We focus on three things.


Analyzing and transforming your business differently.

  • Innovation Design & Structure

  • FutureCasting

  • Scout and filter opportunities

  • Manage R&D projects

  • Team development/recruitment

  • Tech Stack Selection/Vetting

  • Access to capital


Creating, valuing and monetizing your data differently.

  • Data R&D Service

  • Innovation Industry Database

  • Custom S/W and tools

  • Data valuation model

  • Audits, analytics and insights

  • Data creation and mining

  • Data monetization strategy


Designing and launching your products differently.

  • Startup advisory

  • Build/co-develop products

  • Rapid prototype S/W and H/W

  • Idea - iteration - MVP - funding

  • Market testing and launch

  • Business Model Innovation

  • Red Teams & Tiger Teams